Introduction
In 2026 we worked with a leading iGaming and sports betting company in Europe.
The brand has a strong track record of innovation and was among the first to embrace digital-first and online products. The company operates in several European markets.
They reached out to MightyHumble with a business challenge.
We were asked to find a strategic, operational, and technological path to improve the efficiency of their digital ad spend.
This task was not a campaign audit but a thorough review of the core processes and platforms used by the client to acquire new customers.
Our role
Technology
- Review of existing technical infrastructure
- Evaluation of Demand Side Platforms (DSP) and ad server technologies
- Development of criteria for selection of technology partners
Workflow
- Coordination with technology partners and project stakeholders
- Negotiation of commercial terms
- Development of evaluation criteria for job candidates during the client’s recruitment process
- Creation of workflows and processes, including templates and relevant documentation
Ad operations
- Conversion event mapping and floodlight setup
- Audience segmentation
Success
TBD
Client feedback
TBD
Detailed overview
We began the project by reviewing the client’s existing technology stack and digital advertising infrastructure.
Our team examined the interactions between existing systems and workflows.
We reviewed the tag management platform, the affiliate measurement tools, analytics, and more.
Our goal was to identify the potential synergies but also the possible points of friction between existing and new platforms.
It was important to understand how the client’s team worked with each platform in their technology stack.
After conducting the initial audit, we outlined a list of top-tier DSPs and ad server technologies available on the market.
It was important to objectively weigh the pros and cons of each platform. Thus, MightyHumble prepared detailed comparison documentation covering both financial and technical criteria.
We coordinated the process of finding a technology partner from start to finish. This included reaching out to vendors, arranging product demos, negotiating commercial terms, and managing key aspects of the implementation process.
After our exhaustive vetting process, the client picked the most optimal DSP and ad server for their needs.
Additionally, MightHumble created templates for key tasks related to campaign planning, naming conventions, measurement, conversion event mapping, and others. We also created a set of tasks to test job candidates.
The project concluded with the client having a fully operational programmatic and attribution stack.
We helped the client reduce the number of external partners and to consolidate their digital ad spend, which greatly improved key financial metrics such as revenue from advertising, ROAS, and customer lifetime value.
